data that hits different

the stuff no one
told you in school

real data. real examples. interactive stories about the issues actually shaping gen z lives.

scroll to start ↓
chapter 1 — student debt & careers
£0
average student debt on graduation day (England, 2024)

your degree cost is only half the story. the career you choose determines whether that debt follows you for 3 years — or 30. scroll through each career to see the real picture.

estimated years to clear debt — by starting career
software engineer
~3 yrs
nurse
~8 yrs
teacher
~11 yrs
social worker
~14 yrs
artist / creative
30+ yrs
bars animate as section enters view
pick your path — see your repayment timeline ↓
chapter 2 — housing & rent crisis
0x
average home now costs 9× the average salary (up from 4× in 2000)

in 2000, saving for a deposit took around 3 years on an average salary. today, on the same calculation, it takes over 10. something broke — and it wasn't you.

london avg rent (1 bed, 2024)
£2,100/mo
median grad salary (UK, 2024)
£28,000
rent as % of median take-home pay — by city
London
72%
Manchester
46%
Bristol
44%
Birmingham
42%
Leeds
35%
Glasgow
29%
animates city by city on scroll
pick your city — see what's actually left after rent ↓
chapter 3 — dating & relationships
0%
of gen z men haven't been on a date in the past year (US, Pew 2023)

dating apps promised to fix everything. instead, loneliness is at record highs across every age group — but hits gen z hardest. the data on who's connecting, who isn't, and why, is bleak. and fascinating.

avg monthly spend on dating apps
£47
avg % of right-swipes that reply
~8%
self-reported loneliness by age group — UK, 2024
16–24
55%
25–34
44%
35–44
30%
45–54
22%
55+
18%
taps through anonymised real experiences
which app do you use? see what the data says about it ↓